Custom hang tags are a central component of product marketing. Very few products are complete without that final touch of a custom printed label. A high quality custom hang tag accomplishes a number of marketing goals:
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| helpers | " + - and space | |
| busi card | matches either busi or business or card or cards | |
| "business card" | matches only "business card" | |
| +busi card | must match the first; can match the second | |
| +busi +card | must match both terms | |
| +busi -card | must match the first; cannot match the second |
