The Professional’s Guide: Designing Brilliant Brochures

Brochures are one of the workhorses of the marketing world. As an industry leader in wholesale printing, we see the good, the bad, and the ugly – and we’re here to help you get the most out of your wholesale brochures.

Brochures are extraordinarily versatile, offering a practical way to communicate a lot of information in a small package. But here’s the key: an effective brochure must be visually interesting. If your wholesale brochure design doesn’t grab eyes, the message will be lost. So how do you beat the competition and deliver a highly effective brochure design?

What’s Your Focus?

Creative Wholesale BrochuresSource: Brent Lowell

Before you even start an order of wholesale brochures, you’ve got to figure out your focus. Clearly define the purpose and goal of the brochure. Break that goal down into key elements and fine tune that plan until you’ve reached a clear and precise message.

Keep Copy Clear

Content comes before creativity. Make sure you have all final copy before starting on your design. Your copy should be clear, precise, and targeted. It should also be carefully proof-read to avoid any costly errors. Read through your copy and ask yourself: is this easy to understand?

Choose Your Style

Wholesale Black and White Brochures

Our wholesale brochures offer a huge range of folding options. From your classic bi-fold or trifold brochure to your more complex roll folds and gate folds, there are options for every design need. To narrow down your selection, ask yourself:

  • What style will best carry our message?
  • What style will be the most practical for distribution?

A four or five panel fold might be the most effective solution if you have a lot of copy that needs to be segmented and displayed. A simple half fold brochure might be the best route if you’re designing a take-out menu or product promotion.

Color is Critical

Colorful wholesale brochuresSource: Antonis Zlatis

Pay close attention to how your brand colors are incorporated. Think about how your brochure will stand out when it’s grouped with other (possibly competing) marketing materials. Your color scheme should be memorable, eye-catching, and support your overall branding. And, by working with a wholesale printing partner, you also guarantee that your colors are reproduced correctly in print.

Incorporate Images

Wholesale brochures with imagesSource: Michael Schepis

Big blocks of text can be off-putting. Illustrate your message with relevant photos and graphics. Use infographics whenever possible to “show” your information. As they say, “a picture is worth a thousand words.”

Wholesale Printing = Quality Control

Finally, when it comes to printing marketing materials, quality matters. This is not the time to print off a few copies on your office laser jet. Count on ND4C as your wholesale printing partner for the quality you need. When you work with a top tier trade printing partner, you’ll get accurate colors, pristine printing, rapid turnaround, and a final product that truly represents your brand.

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